Shonda Rhimes recently shut down critics who attacked her inclusion of saucy gay sex scenes and adultery in her hit shows Scandal and How to Get Away With Murder.
Rhimes is a notoriously big fan of tweeting, so she's adept at the inane discourse that takes place there. She even encourages her cast members to tweet comments to their legions of fans during broadcasts of her shows. Cute? Fun? A complete waste of time? Whatever.
But she did get attention for taking on viewers who didn't care for the gay sex scene in the new episode of ...Murder. So she essentially turned a negative into a positive.