Readers of a certain age (i.e. older) may recall Spy Magazine's pithy and satirical features and columns, specifically those with a focus on New York's crass 1980s cultural buffet of absurdity. Before I had even finished my first novel (which was published second), the Logrolling in our Time column stuck out for its deft exposure of cronyism in mainstream publishing.
One author would write a praise-filled jacket blurb for a fellow author, and then, later on, that author would do the same for his/her colleague.
"See?" my frustrated twenty-something wannabe author self would mutter internally (and often externally). "That's why I'll never get a publishing deal!"
Actually, the reason was that my work at the time wasn't very good. But it is true; logrolling, that is. One famous author offers a generous superlative, and readers and potential reviewers are then supposed to be impressed enough to like that book. 'Well, Famous Author #45 says it's good, so it must be.'
And so, books get sold, and trees get felled. At least that's what my naive self thought was the derivation of the term logrolling; the publication of books led to trees being sacrificed for authorial ambition.